Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s

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Answer 1

Answer: Advertising, personal selling, sales promotions, public relations, and direct marketing are marketing communications alternatives that make up a firm's promotional mix.

Promotional mix is the combination of two or more communication tools used to inform potential buyers, persuade them to try it, and remind then of the benefit they experienced from it. It is applied under the concept of IMC or Integrated Marketing Communications.

Related Questions

In your opinion ,what is the correct priority in making a business decision?#1 personel integrity,organizational values,profit.. #2 Organizational values, profit, personal integrity. #3 Profit, Organizational values,personal integrity. #4 Organizational values, personal integrity, profit. #5 none of the above
A collective bundle of shares is called?
Specialized savings accounts are accounts that _____.Select the best answer from the choices provided. families use to pool their money to make special purchases use special methods to help people save money people use to get large discounts at specific stores are designed to give banks more money to work with
Langston will pay $575 to three different credit cards: Expert Card, Passport, and US Speedy. She will pay three times as much to Expert Card as US Speedy since it has a higher balance. She also expects the Passport payment to be only 15% of the total of the other two payments. How much will Langston pay towards the Passport credit card balance?
Book value is determined by:a) deducting liabilities from assets and dividing the remainder by owner's equity. b) dividing assets by the number of shares of stock outstanding. c) deducting liabilities from assets and dividing the remainder by the number of shares of stock outstanding. d) dividing liabilities by the number of shares of stock outstanding.

A _________ happens when the quantity supplied is more than the quantity demanded and often leads to a drop in prices.a. surplus
b. shortage
c. price floor
d. price ceiling

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I think D the price ceiling

The ______ is the amount returned to the investor at the maturity date when the bond is due.A. Capital gain
B. Principle
C. Terminal Value

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b would be the answer well thats what my teacher and parents told me any way

The U.S. award that recognizes firms that meet customer needs, produce high quality products and have high quality internal operations, is known as:

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The US award that recognizes firms that meet customer needs, produce high quality products and have high quality internal operations is known as Malcolm Baldrige National Quality Award.

How do priorities and goals influence the way money is managed?

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How you manage your money greatly depends upon your priorities and goals. For instance, if you goal is to have a financially secure retirement, you would need to start saving and investing now. However, if your goal is to live your best life now, then you may spend more in the short term.

The radio DJ says, "Sometime this hour, I'll be giving away a pair of tickets to the Ariana Grande concert to one lucky caller." This is an example of which type of reinforcement schedule?

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Answer:

Variable interval

Explanation:

Variable interval is one of method that people can use to give a certain reinforcement (punishment or reward) . The reinforcement will be given in a uncertain timing so the subjects will have no idea when the reinforcement will be given.

This can be seen in situation above.

The DJ said , "Sometime this hour, I'll be giving away a pair of tickets to the Ariana Grande concert to one lucky caller."

He did not give a specific time to give the reward (in this case, the ticket is considered as the reinforcement)

Answer:

Variable interval:)

Explanation:

Shares of ABBO stock are currently selling for $14.43 a share. The last annual dividend paid was $1.61 a share, and dividends increase at a constant rate. If the market rate of return is 14 percent, what is the dividend growth rate

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Answer:

The dividend growth rate is 3%

Explanation:

Given that:

Dividend : $1.61 (D)
Price: $14.43 (P)
Market rate of return: 14% = 0.14 (r)

As we know that, the formula to find the price of a stock is:

P = D / (r - g)

In this question, we have:

14.43 = 1.61 / (0.14 -g)

<=> 0.14 - g = 1.61 / 14.43

<=> g = 0.14 - 0.11

<=> g = 0.03 = 3%

So the dividend growth rate is 3%

Answer:

Growth rate = 2.56%

Explanation:

Using the divided growth model

P = D× (1+g)/(ke-g)

P- price of stock, g- annual growth rate, Do- last dividend paid, Ke- market return

Substituting, we have

14.43 = 1.61(1+g)/(0.14-g)

cross multiplying

=14.43× (0.14-g) = 1.61 + 1.61g

2.0202- 14.43g = 1.61 + 1.61g

2.0202 -1.61 = 1.61g + 14.43g

0.4102 =16.04g

g = 0.025573566 × 100

Growth rate = 2.56%

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Both corporate and individual income taxes are set at _____ rates.a. high b. progressive c. regressive d. low