When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink, it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product, what type of statement was this?

Answer:

According to Edwin Lemert, secondary deviance occurs when social reaction intensifies with each act of primary deviance, and the offender becomes stigmatized, accepting the truth of the label.

Explanation:

Edwin Lemert in 1951 stated that secondary deviance is the process of a deviant identity, integrating it into conceptions of self, potentially affecting the individual long term.

Final answer:

According to Edwin Lemert secondary deviation occurs when social reaction intensifies with each act of primary deviance, leading to the stigmatization of the offender. This is a part of the larger theory namely labeling theory which emphasizes the social reaction to certain behaviors.

Explanation:

According to Edwin Lemert secondary deviance occurs when social reaction and societal labeling intensifies with each act of primary deviance leading to the stigmatization of the offender. This process results in the offender accepting the assigned deviant label as their truth. Primary deviance is a violation of norms that does not result in any long-term effects on the individual's self-image or interactions with others. An example of this would be speeding which is a deviant act, but receiving a speeding ticket generally does not cause others view you as a bad person or affect your self-image.

When secondary deviance occurs, the person's self-concept and behaviour begin to change after their actions are labeled as deviant by the members of society. The individual now identifies with the assigned label and this could influence future behaviour leading to a self-fulfilling prophecy.

This concept is part of the broader labeling theory which explains how society's reaction to certain behaviours can actually lead to individuals engaging more in the deviant behaviour they have been labeled with.

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A. The Vedas are the sacred writings of Hinduism

Answer:

ego; id

Explanation:

The analogy where the horse is the id, often "wild" and the ego, which is th rider-

Freud argues that there is an innate id, which has the primitive instincts and drives of our mind where sexual and aggression are primary drives.

As time passes people will tend to hide and suppress the drives in a society where there are regulations for the conduct and expression of desires.

This is where the "rider will represent the ego" whereas the id will be that forces that are beyond our conscience and that are systematically repressed by our social or moral constraints.

The unevolved part will be the id, that source of conflicting drives and forces that sometimes will cause conflict to our rational part.

The horse can often be a wild animal, that wants to take its own course, therefore the Ego will act as a rider, to enable that the basic urges, needs seeking pleasure for pleasure will find a way to be expressed.

Answer:

The rider is the leader and the horse is the follower? I'm not really sure what you mean by this analogy.

Explanation:

The Russian Revolution of 1905 was a combination of many political and social unrest spread throughout the Russian Empire, and many of these riots were directed towards the government. These unrests involved workers' strikes, rural riots and military rebellions. What caused this revolution were the long-term unresolved economic and political problems, as well as the defeat of Japan, with which Russia had several wars, mostly unsuccessful. The population was insatiable because of these wars, and demanded that the Tsar dealt with domestic economic issues.

Answers are Russo-Japanese War and economic and political issues.