As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.A) external records and documents
B) databases found on the Internet
C) consultant reports
D) internal company records
E) secondary data from government sources such as the Better Business Bureau

Answers

Answer 1
Answer:

The option that should be used for MIS is D) internal company records

Component of MIS:

The first & foremost component of MIS  should be the Internal Record.In this, marketing managers received many information from the internal records of the organization. These records gives the present information with related to sales, costs, inventories, cash flows and accountreceivable and payable.

Learn more about system here: brainly.com/question/24439065

Answer 2
Answer:

Answer:

D) internal company records

Explanation:

The first component of MIS is 'Internal Record'. Marketing managers get lots of information from the internal-records of the company. These records provide current information about sales, costs, inventories, cash flows and account receivable and payable.


Related Questions

The case explains that Starbucks has far more retail outlets than does Dunkin' Donuts, and it is sometimes said that in many cities you can find a Starbucks on almost every corner. What type of macro strategy for Starbucks does this difference between the two companies represent?-product excellence-customer excellence-operational excellence-locational excellence-financial excellence
In the film (around 2:08-2:11) the people in the town of Arcata CA are discussing the role that corporations should play in a democratic society. Some of the people are concerned about the great influence that corporations play in our society, and want to make corporations more accountable to the people. One man who seems opposed to passing legislation that restricts the activities of the corporations suggests that we all have the power to vote with our wallets. He says that if you don't approve of what a corporation does, then you simply should not use its products or services. In his mind, this is sufficient for keeping corporations under the control of the people. (a) Do you think about the people can make corporations act in an ethically responsible way by voting with their wallets? (b) What are some of the benefits and problems with this idea of voting with your wallet? (hint: consider the idea that people who have bigger wallets get more votes)? (c) Would it be fair to give people voting powers based on their wealth? For example, would it be fair for people who have between one and two million dollars get two votes instead of one vote (in an election), and people with between two and three million dollar get three votes etc...
True or False: Compounding always reduces the principal.
Symmetric information is the same as perfect information. a) holds under the assumption of rational expectations. b) is true only in efficient markets. c) means that savers and borrowers have the same information.
For a restaurant to be able to offer mixed beverages to go, which of the following are true?A. It must be accompanied with a food order. B. Beverage must be in a sealed tamper proof container. C. There is no alcohol/food ratio. D. All of the above

9. Each of the following is a business expense, except payment for *advertising
monthly rent
utility bills
equipment

Answers

Answer:

equipment

Explanation:

Equipment refers to tools or machinery used in the production of other goods and services for sale. They are not consumables, nor are they meant for sale. Equipment is treated as assets of the business.

Payments for assets is not an expense.  Since the equipment will be used in many financial periods, its cost cannot be assigned to the purchase year alone. Payment for the equipment is treated as a capital or asset acquisition.

PreFab, a clothing company is selling its goods in the country of Irmana. The clothing is manufactured in PreFab's home country and a tax is levied on it by the government of Irmana. This form of business is an example of _______.A) direct foreign investmentB) exporting
C) licensing
D) protectionism

Answers

Answer: Exporting.

Explanation:

PreFab is engaged in exportation of their clothing line from their country where it is produced to Irmana where it is used. Exportation is the process of sending products made in a country to another country where it is consumed. In exportation taxes are paid in the form of duties.

An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors is called:_______a) an auditb) industrial espionagec) competitive researchd) differential competitive advantagee) competitive intelligence

Answers

Answer:

Letter e is correct. Competitive intelligence.

Explanation:

A competitive intelligence system is based on the collection, processing and analysis of information about its competitors' characteristics and activities that will assist in better understanding of market scenarios, trends and technologies in order to more successfully achieve organizational goals and objectives.

By transforming data into information relevant to the decision-making process, organizations achieve competitive advantages relevant to long-term survival in an extremely competitive marketplace.

The advantages of having a competitive intelligence system is to analyze the internal and external forces related to the organization, gain the ability to anticipate market changes and competitors' actions, insertion in a new market and others.

Adeeb is part of a group of students who are working with a bakery to collect marketing research. The bakery wants to determine whether a new type of pastry would be successful. Adeeb's group decides to conduct a taste test and then have respondents fill out a survey about their thoughts. Questions would include whether they liked or disliked the pastry, what they liked or disliked about it, and whether they would purchase it at certain price points.

Answers

Answer:

C) exploratory research

Explanation:

When the problem is not clearly defined, investigators usually use exploratory research. In this case, what does it mean for a pastry to be successful: has good taste, sells a lot, increases revenue, is profitable, how can it be improved, etc.

There are simply too many options that can define if a product is successful or not. This is why Adeeb's team prepared a survey that include questions that were not that specific. Why do you like or dislike the pastry? If the pastry's price is X would you buy it, if its price is Y?

The purpose of exploratory research is to better understand and gain knowledge about the problem, but it is really difficult for this type of research to provide a definite conclusion or answer.

i don’t know sorry I have to answer a question so I can ask a question so yeah haha

Galley, Inc. has a contract for operating the kitchen at the Palm Crest Hotel in Miami, Florida. Mealco has approached Palm Crest's director of operations and stated, "Look, sign with us. We'll take care of whatever damages you owe Galley." Suppose Mealco added the following phrase, "Galley is going under fast. They haven't paid rent in five months and their rent is $15,000 per month." Galley is current on its rent, and its rent is $5000 per month. Mealco's statements: a. are defamatory. b. constitute the tort of negligence. c. are covered under the shopkeeper's privilege. d. none of the above

Answers

Answer:

D) none of the above

Explanation:

Mealco's statements constitute tortious interference, i.e. Mealco is intentionally interfering with an existent business relationship between other parties. Currently, Galley and the Palm Crest Hotel have a valid contract and Mealco is trying to convince one party (Palm Crest Hotel) to breach their contract with Galley. Galley can sue Mealco for tortious interference and seek recovery damages.

A brief communication used in businesses is called a _____. hard copy document memo research paper

Answers

Brief communiques in the business world are called memos.

Final answer:

A brief form of communication typically used in businesses is known as a memo. Memos are concise and direct pieces of communication used for internal dissemination of information, such as instructions, updates, or notifications.

Explanation:

In the business environment, brief written communication is usually referred to as a memo, short for memorandum. Memos are used for various reasons such as notifying employees of changes, providing updates, and giving instructions. It's a form of communication that is both concise and direct, typically used within an organization to communicate information quickly and efficiently.

Memos have an important role in maintaining effective communication in a work environment. While emails are also used for internal communication, memos tend to be more formal and are often used when the information being communicated is of significant importance or needs to be documented for future reference.

Learn more about Business Memo here:

brainly.com/question/30396465

#SPJ2