What can the Performance Planner assist you with? A. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool B. To determine which Google Ads features should be enabled to get the best performance from your campaigns C. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition) D. To analyze the search term report and add both keywords and negative keywords, depending on historical performance

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Answer 1
Answer:

Answer: The correct answer is C). To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Explanation: Performance Planner is a tool used in advertising planning. It helps the advertiser to organise bids and budget in order to maximise a specific metric across his campaigns.

The tool helps to drive incremental conversions which is within your target and improve retunr on investment as well.


Related Questions

Jonah is an efficient member of the design team at Cheer Advertising. However, he is often burdened with extra work that forces him to work overtime. Frustrated by this situation, he writes an email to the head of the design department expressing the difficulties he is facing at work. In this case, Jonah is engaging in _____ A) downward communication B) upward communication C) horizontal communication D) informal communication
Your cousin has just graduated from college and is starting her search for an apartment to rent. What are three steps you think she should take during her search?
______objects which can produce their own light are known as​
Interest is the cost of borrowing. a. Trueb. False
Match each scenario with the economic concept it describes.A.)dumping B.)tariff C.)quota ___________________________________________ 1.)To protect its plastic industry from foreign competition, country A raises taxes on plastic imports. 2.)Country A decides that it will allow only 500,000 tons of rice to be imported per year so demand for local produce doesn’t fall too much. 3.)Because of subsidization and improving technologies, country A is able to grow large quantities of corn. It exports corn to country B at prices below normal value.

Your company, a small software development firm, has attracted many of the top young programmers in your area. As a result, the apps you produce have been praised for their innovative features and intuitive user experience. According to the bathtub metaphor in the dynamic capabilities perspective, what is the best way for you to protect against resource leakage? Invest in an online marketing campaign for existing products to retain customers. Open a satellite office overseas to support the company culture of taking chances. Attempt to undercut the competition by imitating their top-selling product. Improve the benefits package to retain key employees and reduce turnover.

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Answer:

Improve the benefits package to retain key employees and reduce turnover.

Explanation:

the dynamic capability perspective model reflects an organization's capability to leverage and make adequate use if it's resources in surviving and growing in a constantly changing environment. The bathtub metaphor describes the flow and movement of organization's resources such as it may be used to accomplish dynamic capability

Example(bathub metaphor)

Water flowing from different places into the tank represents capital investments

How fast the tank fills with water represents how fast the firm would be able to build capital base

The amount of water that has entered the tank represents the firm's current capital

How much water leaks from the tank represents a reduction in the firm's capital base

When a ________________ exists in a competitive market, buyers want to purchase more of a good or service than is supplied.

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Answer:

excess demand or shortage

Explanation:

this is called excess demand or a shortage. Remember, when excess demand exists, buyers compete more intensely for the amount available

Final answer:

The term that completes the sentence is 'shortage'. In a competitive market, a shortage occurs when the demand for a good or service surpasses its supply. This scenario can materialize due to various causes such as increased demand, production issues or limitations in the market.

Explanation:

When a shortage exists in a competitive market, buyers want to purchase more of a good or service than is supplied. A shortage occurs when the demand for a product exceeds the supply. This condition can be due to various factors such as production problems, increased demand, or market restrictions. An example of this may be the shortage of a popular toy during the holiday season. Manufacturers may not be able to keep up with the increased demand, leading to a scarcity of the toy in the market. As a result, buyers are willing to purchase more than what is available, creating a shortage.

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What is it called when a business sells goods for less than they were worth in an effort to drive competitors out of business?a. protective tariff
b. dumping
c. appreciation
d. monopoly

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The right answer for the question that is being asked and shown above is that: "c. appreciation" The thing that is called when a business sells goods for less than they were worth in an effort to drive competitors out of business is c. appreciation

Answer:

It's C

Explanation:

Bramble Inc is a book distributor that had been operating in its original facility since 1995 . The increase in certification programs and continuing education requirements in several professions has contributed to an annual growth rate of 15% for Bramble since 2020 . Bramble's original facility became obsolete by early 2025 because of the increased sales volume and the fact that Bramble now carries DVDs in addition to books. On June 1, 2025, Bramble contracted with Black Construction to have a new building constructed for $5,120,000 on land owned by Bramble. The payments made by Bramble to Black Construction are shown in the schedule below. Date Amount July 30, 2025 $1,152,000 January 30, 2026 1,920,000 May 30, 2026 2,048,000 Total payments $5,120,000 Construction was completed and the building was ready for occupancy on May 27.2026. Bramble had no new borrowings directly Jssociated with the rew building but had the following debt outstanding at May 31 , 2026, the eid of its fiscal year: 10%, 5-year note payable of $2,560,000, dated April 1. 2022, with interest payable annually on April 1. 12%,10-year bond issue of $3,840,000 sold at par on June 30,2018 , with interest payable annually on June 30 . The new building qualifies for interest capitalization. The effect of capitalizing the interest on the new building, compared with the effect of expensing the interest, is material. (a) Compute the weighted aiverage accurnulated expenditures on Arambie's new building during the capitalization period, Weighted-average accumulated expenditures ___ $

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To compute the weighted average accumulated expenditures on Bramble's new building during the capitalization period, we need to consider the payments made to Black Construction and the timing of these payments.

Using the information provided, we can calculate the weighted average accumulated expenditures as follows:

1. Identify the payments made during the capitalization period:
- July 30, 2025: $1,152,000
- January 30, 2026: $1,920,000
- May 30, 2026: $2,048,000

2. Determine the time-weighted factor for each payment:
The capitalization period starts from June 1, 2025, to May 27, 2026, which is a total of 361 days.

- July 30, 2025: 63 days / 361 days = 0.1745
- January 30, 2026: 244 days / 361 days = 0.6765
- May 30, 2026: 360 days / 361 days = 0.9972

3. Calculate the weighted average accumulated expenditures:
- July 30, 2025: $1,152,000 * 0.1745 = $200,724
- January 30, 2026: $1,920,000 * 0.6765 = $1,299,840
- May 30, 2026: $2,048,000 * 0.9972 = $2,042,496

4. Sum up the weighted amounts:
$200,724 + $1,299,840 + $2,042,496 = $3,542,060

Therefore, the weighted average accumulated expenditures on Bramble's new building during the capitalization period amount to $3,542,060.

A strategic alliance: Group of answer choices A) involves two or more companies joining forces to pursue vertical integration. B) is an agreement between two or more companies in which there is strategically relevant collaboration of some sort, joint contribution of resources, shared risk, shared control, and mutual dependence.C) is a partnership between two companies that is typically intended to eliminate the need to engage in outsourcing. D) is usually a cheaper and more effective way for companies to join forces than is merger.

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Final answer:

A strategic alliance is an agreement between companies where they collaborate, contribute resources, share risks and control, and depend on each other. It is a temporary partnership formed to achieve specific goals or projects. Strategic alliances are a cost-effective way for companies to work together and achieve mutual objectives.

Explanation:

A strategic alliance is an agreement between two or more companies in which there is strategically relevant collaboration, joint contribution of resources, shared risk, shared control, and mutual dependence. It is a partnership formed for a specific purpose or project, with each company bringing its own strengths to the alliance.

For example, in the automotive industry, companies may form a strategic alliance to develop hybrid or electric technologies. By pooling their resources and expertise, they can achieve faster innovation and reduce development costs, while sharing the risk of entering a new market.

Strategic alliances are different from mergers or acquisitions. They are usually temporary and focused on a specific goal, whereas mergers involve the combination of two or more companies into a single entity. Strategic alliances can be a cost-effective way for companies to achieve their objectives without going through the full process of a merger or acquisition.

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Final answer:

A strategic alliance is an agreement between two or more companies that involves collaboration, shared resources, and mutual dependence. It is a partnership aimed at achieving a common goal or benefiting from each other's strengths.

Explanation:

A strategic alliance is an agreement between two or more companies in which there is strategically relevant collaboration, joint contribution of resources, shared risk, shared control, and mutual dependence. It is a partnership between companies that aims to achieve a common goal or benefit from each other's strengths. Strategic alliances differ from mergers in that they do not involve the complete integration of companies but rather a cooperative relationship.

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A business-level strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in specific product markets.(A) True
(B) False

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Answer:

True

Explanation:

Business-level strategy focuses on how to satisfy customers, offer goods and services that meet up to their standard, and improve operating profits.

Business level strategies are actions carried out to give value to customers and also gain a competitive advantage by taking advantage of core competencies in specific, individual product or service markets.