When a consultant prepared marketing dashboards showing sales data for different household types over a four-year period for Tony's pizza, this was which step of the marketing research approach?

Answers

Answer 1

Answer:

Answer:

The correct answer is: Develop findings.

Explanation:

The Marketing Research Approach is a study carried out to contribute to the decision-making of a company mainly over the introduction of a new product. The approach has five (5) steps: define the problem, develop findings, collect relevant data and information, analyze the information, and take action.

After recognizing what the problem is and clearly know what the study will focus on, the next step implies developing findings. At this stage, different kind of information is collected and studied to determine if they would be useful for the research or at least provide an idea of what is happening related to the issue that causes the research.

Related Questions

Answer the following questions using the information below: Cannady produces six products. Under their traditional cost system using one cost driver, SR6 costs $168.00 per unit. An analysis of the activities and their costs revealed that three cost drivers would be used under the new ABC system. The new cost of SR6 was determined to be $178.00 per unit. Given this change in the cost ________.
Your friend, Suzie Whitson, has designed a new type of outdoor toy that helps children learn basic concepts such as colors, numbers, and shapes. Suzie’s product will target two groups: day care centers in warm climates and home school programs. Her company is Jiffy Jet and costs for last month follow: Factory rent $ 3,130 Company advertising 1,060 Wages paid to assembly workers 30,500 Depreciation for salespersons’ vehicles 2,200 Screws 535 Utilities for factory 845 Assembly supervisor’s salary 3,580 Sandpaper 185 President’s salary 5,180 Plastic tubing 4,050 Paint 285 Sales commissions 1,350 Factory insurance 1,170 Depreciation on cutting machines 2,000 Wages paid to painters 7,550 Assume that Suzie Whitson has decided to begin production of her outdoor children’s toy. Required: 1 and 2. Identify each of the preceding costs as either a product or a period cost. If the cost is a product cost, decide whether it is for direct materials (DM), direct labor (DL), or manufacturing overhead (MOH) and also identify each of the preceding costs as variable or fixed cost
On December 28, 2021, Videotech Corporation (VTC) purchased 15 units of a new satellite uplink system from Tristar Communications for $26,000 each. The terms of each sale were 1/10, n/30. VTC uses the net method to account for purchase discounts and a perpetual inventory system. VTC paid the net-of-discount amount on January 6, 2022. Prepare the necessary journal entries assuming that VTC uses the net method to account for purchase discounts.
The average fixed cost curve a. always declines with increased levels of output. b. always rises with increased levels of output. c. declines as long as it is above marginal cost. d. declines as long as it is below marginal cost.
Al is a medical doctor who conducts his practice as a sole proprietor. During 2019, he received cash of $334,200 for medical services. Of the amount collected, $33,600 was for services provided in 2018. At the end of 2019, Al had accounts receivable of $91,400, all for services rendered in 2019. In addition, at the end of the year, Al received $11,000 as an advance payment from a health maintenance organization (HMO) for services to be rendered in 2020. Compute AI's gross income for 2019 using the cash basis of accounting.

The Destin Company has one temporary difference of $160 caused by accelerated tax depreciation on 12/31/14. The difference will reverse evenly over the next four years. Tax Rates are 20% in 2014, 30% in 2015, and 40% in 2016 and beyond. Pretax book income in 2014 is $1,000. What is 2014 Income Tax Expense?

Answers

Answer: = $168

Explanation:

Destin Company had a $1,000 income in 2014 but also a temporary difference of $160.

This means that they were taxed on the income less the temporary difference.

= 1,000 - 160

= $840

Tax Expense = 840 * 20%

= $168

A man works for a marketing firm that has just landed a contract with Run-of-the-Mills to help them promote three of their products: splishy splashies, frizzles, and kipples. All of these products have been on the market for some time, but, to entice better sales, Run-of-the-Mills wants to try a new advertisement that will market two of the products that consumers will likely consume together. As a former economics student, a man knows that complements are typically consumed together while substitutes can take the place of other goods.Run-of-the-Mills provides man's marketing firm with the following data: When the price of splishy splashies decreases by 5%, the quantity of frizzles sold increases by 4% and the quantity of kipples sold decreases by 6%. A man's job is to use the cross-price elasticity between splishy splashies and the other goods to determine which goods to a man marketing firm should advertise together.
Complete the first column of the following table by computing the cross-price elasticity between splishy splashies and frizzles, and then between splishy splashies and kipples. In the second column, determine if splishy splashies are a complement to or a substitute for each of the goods listed. Finally, complete the final column by indicating should be recommended marketing with splishy splashies.Relative to Splishy Splashies Recommend Marketing with Splishy Splashies
Cross-Price Elasticity of Demand Complement or Substitute
Frizzles _____ _____ _____
Kipples _____ _____ _____

Answers

Answer and Explanation:

According to the given situation, when the amount of splishy splashies decrease by 5%, quantity of frizzles increases by 4%.

So, The cross price elasticity of frizzles relative to splishy splashies = Percentage change in quantity demand for frizzles ÷ Percentage change in price for splishy splashies

= 4 ÷ -5

= -0.80

Now,

Cross-price elasticity between splishy splashies and kipples = Percentage change in quantity demand for Kipples ÷ Percentage change in price for splishy splashies

= -6% ÷ -5%

= 1.20

b. Since there is negative cross-price elasticity between splishy splashies and frizzles, these products are complementary.

The elasticity of the cross-price between splendid splashies and kipples is positive, these goods being substitutes.

c. Here, I would therefore recommend Raskels marketing, since these two are used together.

The required Table are as shown below:-

Particulars Cross-Price Elasticity Complements Recommended

of Demand or Substitute Marketing with

splishy splashies

Frizzles 0.80 Complements Yes

Kipples 1.20 Substitute No

A white college receptionist is fired when it is found that she told a black college applicant that the applications for admissions are distinguished by race by the notation of a small RH in the corner of black applicants’ applications. "RH," she says, is her supervisor’s term for "raisin heads," which he calls African-Americans. Is the employee entitled to reinstatement? [Jet magazine article.]

Answers

Probably the employee will be entitled to reintegration into the company. The employee probably lost her job because she exposed the discriminatory employment conditions of blacks in that company. In this case, it is possible for the employee to take legal action for retaliation against her rights, protected by Title VII.

The bonds issued by Stainless Tubs bear a 6 percent coupon, payable semiannually. The bonds mature in 11 years and have a $1,000 face value. Currently, the bonds sell for $989. What is the yield to maturity

Answers

Answer:

The annual YTM will be = 6.133735546% rounded off to 6.13%

Explanation:

The yield to maturity or YTM is the yield or return that an investor can earn on the bond if the bond is purchased today and is held till the bond matures. The formula to calculate the Yield to maturity of a bond is as follows,

YTM = [ ( C + (F - P / n)) / (F + P / 2) ]

Where,

C is the coupon payment

F is the Face value of the bond

P is the current value of the bond

n is the number of years to maturity

Coupon payment = 1000 * 0.06 * 6/12 = 30

Number of periods remaining till maturity = 11 * 2 = 22

semi annual YTM = [ (30 + (1000 - 989 / 22)) / (1000 + 989 / 2)

semi annual YTM = 0.03066867773 or 3.066867773% rounded off to 3.07%

The annual YTM will be = 3.066867773% * 2 = 6.133735546% rounded off to 6.13%

Use the following information: Beginning cash balance on March 1, $76,000. Cash receipts from sales, $304,000. Budgeted cash payments for direct materials,$137,000. Budgeted cash payments for direct labor $77,000. Other budgeted cash expenses, $43,000. Cash repayment of bank loan, $10,000. Prepare a cash budget for the month ended on March 31 for Gado Company. The budget should show expected cash receipts and cash disbursements for the month of March and the balance expected on March 31.

Answers

Answer:

Ending Cash balance 113,000

Explanation:

Beginnin 76,000

Cash receipts 304,000

payment of DM (137,000)

payment of DL (77,000)

other cash expenses (43,000)

loan repayment (10,000)

Ending Cash balance 113,000

Astro Mile & Co. owns vast amounts of corporate bonds. Suppose Astro Mile buys $ 1,400,000 of BitterCo bonds at face value on January 2, 2018. The BitterCo bonds pay interest at the annual rate of 8% on June 30 and December 31 and mature on December 1. Astro Mile intends to hold the investment until maturity. Required:
a. Journalize any required 2016 entries for the bond investment.
b. How much cash interest will Astro Mile receive each year from CoteCorp?
c. How much interest revenue will Astro Mile report during 2016 on this bond investment?

Answers

Answer:

Dr bond investment $1,400,000

Cr cash $1,400,000

Cash interest is $112,000.00

Interest revenue for the year is also $ 112,000.00

Explanation:

The cash paid for the investment is $1,400,000, this would be debited to bond investment and credited to cash since it is an outflow of cash from the business.

At six-month interval, coupon receivable=$1,400,000*8%*1/2=$ 56,000.00

annual coupon receivable=$ 56,000.00 *2=$ 112,000.00

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Hanson Inc. has the following variable manufacturing overhead standard to manufacture one Zippy: 1.5 standard hours per Zippy at $3.00 per direct labor hour Last week, 1,550 hours were worked to make 1,000 Zippies, and $5,115 was spent for variable manufacturing overhead. 1. Hanson’s rate variance (VMRV) for variable manufacturing overhead for the week was:_______.a. $465 unfavorable.b. $400 favorable.c. $335 unfavorable.d. $300 favorable 2. Hanson’s efficiency variance (VMEV) for variable manufacturing overhead for the week was:______.a. $435 unfavorable.b. $435 favorable.c. $150 unfavorable.d. $150 favorable.

In 2007, the Office of Management and Budget (OMB) defined personally identifiable information (PII) as: "Information which can be used to distinguish or trace an individual’s identity, such as their name, social security number, biometric records, etc. alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual, such as date and place of birth, mother’s maiden name, etc."True or false?

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