Nora is interested in a career in human resource management. She expected her first job to focus on giving employees access to information and enrollment forms for training, benefits, and other programs. However, she has since learned that HR employees spend less time doing that kind of work. Which trend is behind that change

Answer:

Kodak is using ambush marketing and guerrilla marketing.

Explanation:

Ambush marketing is where a business tries to associate itself with an event that is officially sponsored by a rival business. The beach volleyball tournament has Fuji film as its official sponsor. However, a direct competitor, Kodak, begins marketing its products outside the venue, thus benefiting from the event even though Fuji film paid a huge amount in its sponsorship. This is a classic example of ambush marketing.

Guerrilla marketing involves the use of unconventional or unusual methods to promote a product. Kodak adopts this technique by having its employees paint their entire bodies yellow to draw attention. Moreover, Kodak offers rewards to people for taking the goofiest pictures, again employing an unconventional technique to promote Kodak cameras.

Final answer:

Kodak used guerilla marketing and viral marketing techniques to promote their products outside the Fuji film-sponsored beach volleyball tournament.

Explanation:

The two marketing techniques used by Kodak in this scenario are guerilla marketing and viral marketing. Guerilla marketing involves using unconventional and creative strategies to promote a brand or product in unexpected ways, often targeting specific locations or events. In this case, Kodak painted their bodies yellow and offered people the chance to win a free Kodak camera by taking goofy pictures, which caught people's attention and created a buzz.

Viral marketing, on the other hand, relies on creating content that spreads rapidly and organically through online platforms and social media. By offering people the opportunity to take funny pictures and potentially win a prize, Kodak encouraged people to share their experiences on social media, generating buzz and increasing brand awareness.

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Answer:

b. short-term business decisions.

Explanation:

Differential analysis can be defined as a management accounting approach which typically involves measuring and analyzing the changes in costs, revenues and benefits that would be gotten from an alternative business decision or course of action.

Differential analysis is a common method used when making short-term business decisions in order to determine which is the most cost-effective. Some of the short-term business decisions are accepting or declining orders, setting selling or cost price for products, keeping or dropping customers, product lines, etc.

Answer:

cash       900,000,000 debit

  common stock          50,000,000 credit

  additional paid-in    850,000,000 credit

---   Jan 9th issuance   ---

Equipment       81,000 debit

    Common Stock          4,500 credit

   Addtional paid-in      76,500 credit

---    March 11th issuance ---

Equity at end of Year 1:

  common stock          50,004,500 credit

  additional paid-in    850,076,500 credit

Explanation:

cash proceeds: 50 millions x 18 dolllars = 900 millions

      face value:  50 millions x  1 dollars   =  50 million

             additional paid-in                           850 millions

Equipment: 4,500 x 18 = 81,000

face value  4,500 x 1 =      4,500

addiional                          76,500

Equity at year-end will be the sum of both

Final answer:

The appropriate journal entries for the transactions related to shareholders' equity are provided for the first and second year of operations.

Explanation:

To record the transactions related to shareholders' equity for the first year of operations, the appropriate journal entries are as follows:

• January 9: Debit Cash for $900,000,000 and Credit Common Stock for $50,000,000 and Paid-in Capital in Excess of Par for $850,000,000
• March 11: Debit Custom-Made Equipment for $81,000 and Credit Common Stock for $81,000

For the second year of operations, the journal entries recorded by the new staff accountant are:

• January 12: Debit Land for $5,000,000 and Credit Paid-in Capital—Donation of Land for $5,000,000
• September 1: Debit Common Stock for $2,000,000, Debit Retained Earnings for $44,000,000, and Credit Cash for $46,000,000
• December 1: Debit Cash for $24,000,000, Credit Common Stock for $1,000,000, and Credit Gain on Sale of Previously Issued Shares for $23,000,000

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Answer:

PV= $248,368.53

Explanation:

Giving the following information:

Future Value (FV)= $400,000

Number of periods (n)= 5

Interest rate (i)= 10% = 0.1

To calculate the present value (PV), we need to use the following formula:

FV= PV*(1í)^n

Isolating PV:

PV= FV/(1+i)^n

PV= 400,000 / (1.1^5)

PV= $248,368.53

meet with Chad in person and establish goals for improvement.

Explanation:

• Whenever an employee shows negativity either to his co-employee or to sub-ordinates, it is better to call in person and meet.

• We can get the pointers which is making that particular employee to behave in such a manner or we can otherwise guide that employee in the right direction so that the organizational goals are met.

Following things will not work:

• Discussing about the poor performance of Chad's with other managers
• Sending an e-mail stating the poor performance of Chad's to all the employees.
• Warning Chad's coworker is not a good solution, because here Chad's behavior towards co-workers are wrong and not vice versa.