Answer:
False. Product placement is not an entirely new form of advertising and has been used in television for several decades.
Product placement refers to the practice of integrating branded products or services into various forms of media, including television shows, movies, music videos, and video games. It involves the strategic placement of products within the content itself, with the intention of promoting or increasing brand awareness among viewers.
The concept of product placement can be traced back to the early days of cinema, where companies would pay to have their products featured prominently in films. However, it gained significant popularity and recognition in the 1980s when it became more prevalent in television shows.
One of the earliest examples of product placement on television can be seen in the popular sitcom "I Love Lucy" which aired from 1951 to 1957. The show prominently featured various brands such as Philip Morris cigarettes and Chevrolet cars. This marked one of the first instances where advertisers paid for their products to be integrated into a TV show.
Since then, product placement has become a common advertising strategy used by brands across various forms of media. It has evolved to become more sophisticated and subtle over time, with advertisers finding creative ways to seamlessly integrate their products into the storyline or scenes.
In recent years, product placement has expanded beyond traditional television and film to include digital platforms such as streaming services and online videos. With the rise of influencer marketing and social media, brands are now leveraging product placement opportunities within content created by popular online personalities.
It is important to note that while product placement is a widely used advertising technique, there are regulations and guidelines in place to ensure transparency and disclosure to viewers. In many countries, including the United States, there are rules that require clear labeling or disclosures when a product is being promoted through product placement.
Answer:
$4,392,000
Explanation:
For computing the cost of the goodwill, first we have to calculate the fair value of the net asset which is shown below:
The fair value of net asset = Asset balance + fair value of land - liabilities balance
= $11,450,000 + $690,000 - $4,890,000
= $7,250,000
And, the acquire value is $11,642,000
So, the goodwill would be
= $11,642,000 - $7,250,000
= $4,392,000
Answer:
Gross is the amount you earn; net is the amount after deductions.
Explanation:
Answer:
The correct answer is D. 2007.
b. Market research
c. Direct marketing
d. Public relations
Answer:
D. Public Relations
Answer:
Reachable
Explanation:
The reason is that the customer segment is not reachable because it is very difficult for the person access its customer and negotiate the terms and conditions along with its product offering. Furthermore, it is also very difficult for the Ryan to carry out a market research because of the issue that he cann't access his customers and hence he can't form an opinion that whether or not they must invest in this opportunity.