In the advertising industry, terms such as new advertising, orchestration, and seamless communication were used to describe the concept of Group of answer choices positioning. integration. channel conflict. relationship marketing. diffusion.

Answers

Answer 1
Answer:

Answer:

The correct answer is letter "B": integration.

Explanation:

Advertising integration refers to bundling all mediums of communication possible business can use to promote its goods or services. This strategy reinforces the firm market position by repeating its advertising message constantly creating consistency and reducing the stress of having to create a different marketing approach for each advertising channel.


Related Questions

Consumption expenditures $800Investment expenditures 200Government purchases 300Exports 100Imports 200Wages 800Refer to Table above. Consider the data above (in billions of dollars) for an economy: Gross domestic product (in billions of dollars) for this economy equalsA) $2,200.B) $1,600.C) $1,400.D) $1,200
Please answer quick
Almost overnight, several police officers, all members of the police force of the growing suburb of mayberry, called in sick. as the dispatcher took those calls, one right after the other, she speculated that there could be more to this story than she was hearing. in fact, she thought it might be related to the emotional banter she heard the night before in the locker room as several members of the force were leaving their shifts. the group was not happy with the recent changes in scheduling, the excessive overtime hours, and, management's reluctance to begin negotiations on a new benefits package. she heard one officer saying, "it's time for a mental health day!" although it is illegal for police to strike, what the police dispatcher was witnessing may have been ______.
9. Two countries: US and Mexico. Two goods: Airplane and car. A US worker's MPL is 20 times higher than a Mexican worker in making an airplane. A US worker's MPL is 5 times higher than a Mexican worker in making a car. Which country has absolute advantage in making cars and why
Activities of a central motor pool that provides and services vehicles for the use of municipal employees on official business should be accounted for in a. General Fund. b. Enterprise Fund. c. Internal Service Fund. d. Special Revenue Fund.

Whispering Corporation acquires a coal mine at a cost of $444,000. Intangible development costs total $111,000. After extraction has occurred, Whispering must restore the property (estimated fair value of the obligation is $88,800), after which it can be sold for $177,600. Whispering estimates that 4,440 tons of coal can be extracted. If 839 tons are extracted the first year, prepare the journal entry to record depletion.

Answers

Answer:

Debit Depletion Expense   $88,095

Credit   Accumulated Depreciation for Coal Mine   $88,095

Being the record of the depletion expense on the acquired coal Mine.

Explanation:

Step 1: Compute the depletion expense for the coal mine  for that first year

Formula= (Depreciable Cost/ Total Quantity of Coals) x The Quantity of Extracted Coals

Depreciable Cost= Cost of the Coal Mine - Value that can be salvaged

Cost of Coal Mine = Cost of Acquisition + Intangible Development Costs + Fair Value of Obligation

Cost of Coal Mine = $444,000 + $111,000 + $88,800 = $643,800

Depreciable Cost = $643,800 - $177,600

= $466,200

Depletion Expense based on Formula

= ($643,800/4,440 tons) x 839 tons extracted the first year

= $88,095

Step 2: Prepare the Journal Entry for the Depletion

Debit Depletion Expense   $88,095

Credit   Accumulated Depreciation for Coal Mine   $88,095

Being the record of the depletion expense on the acquired coal Mine.

Please Note:

Depletion Expense is the expense that is usually incurred when utilizing natural resources such as coal and it is usually charged as expense against profit

The Total cost of coal Mine is a sum of all relevant costs including cost of acquisition, fair value of obligation and intangible development costs.

Which of the following is not an obstacle to achieving environmental efficiency through markets? Select one: a. Transactions costs. b. Income effects. c. Free-rider problems. d. Private negotiations.

Answers

Answer:

The correct answer is letter "D": Private negotiations.

Explanation:

Environmental efficiency through markets is in charge of promoting the creation of more goods and services without the need for exploiting more resources or increasing pollution. Its purpose is to take sustainability towards economic efficiency considering ecological awareness.

In that case, private negotiations could boost environmental efficiency since firms could create partnerships among them to contribute to each other in their production process to avoid the use of more natural resources.

Suppose that the required reserve ratio is 8%. What is the simple money (deposit) multiplier? Round to two decimal places.Increasing the reserve ratio will _____ the multipliera. increaseb. decrease

Answers

Answer: Money multiplier is 12.50

Explanation: Money Multiplier is the amount of cash to be reserved.

It is calculated thus: 1/r where r is the rate

= 1/0.08= 12.50

Increasing the reserve ration will decrease the multiplier.

An investment has an expected return of 11 percent per year with a standard deviation of 26 percent. Assuming that the returns on this investment are at least roughly normally distributed, how often do you expect to earn less than -15 percent?

Answers

Answer:

P(X<-15)=P((X-\mu)/(\sigma)<(-15-\mu)/(\sigma))=P(Z<(-15-11)/(26))=P(Z<-1)

And we can find this probability using the normal standard distribution table or excel and we got:

P(Z<-1)=0.159

Explanation:

Previous concepts

Normal distribution, is a "probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean".

The Z-score is "a numerical measurement used in statistics of a value's relationship to the mean (average) of a group of values, measured in terms of standard deviations from the mean".  

Solution to the problem

Let X the random variable that represent the expected return, and for this case we know the distribution for X is given by:

X \sim N(11,26)  

Where \mu=11 and \sigma=26

We are interested on this probability

P(X<-15)

And the best way to solve this problem is using the normal standard distribution and the z score given by:

z=(x-\mu)/(\sigma)

If we apply this formula to our probability we got this:

P(X<-15)=P((X-\mu)/(\sigma)<(-15-\mu)/(\sigma))=P(Z<(-15-11)/(26))=P(Z<-1)

And we can find this probability using the normal standard distribution table or excel and we got:

P(Z<-1)=0.159

According to Ghemawat's earlier observations of CAGE phenomena related to countries and relative distances measured with the framework, countries who share a common currency have a greater probablity of trading with each other than countries who share a common border.a. True
b. False

Answers

Answer:

According to Ghemawat's CAGE framework, "countries who share a common currency have a greater probability of trading with each other than countries who share a common border."

a. True

Explanation:

The CAGE framework was developed by an international strategy guru, Pankaj Ghemawat.  CAGE is a cultural, administrative, geographic, and economic framework.  The framework offers businesses a means to evaluate the non-physical distances that exist between countries. With this more-inclusive view of distance, the CAGE framework provides another way for business to consider the location, opportunities, and risks involved in global trade or arbitrage.

the following comparative income statement (in thousands of dollars) for two recent fiscal years was adapted from the annual report of speedway motorsports, inc. (trk), owner and operator of several major motor speedways, such as the atlanta, texas, and las vegas motor speedways.

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Income from continuing operations is $61,011   $41,226

What is the Vertical Analysis of Income Statement?

                                          Current Year              Previous Year

Revenues:

Admissions                                 20.28≅ 20.3           20.81 ≅20.8

Event-related revenue                 29.61 ≅ 29.6              30.32≅30.3

NASCAR broadcasting revenue    43.80≅ 43.8             42.82≅42.8

Other operating revenue                6.31  ≅  6.3            6.05≅6.1

Total revenues                                100%                     100%

Expenses and other:

Direct expense of events                 21.01 ≅ 21.0                21.10≅ 21.1

NASCAR event management fees  29.61≅  29.6                26.48≅ 26.5

Other direct expenses                      3.94  ≅  3.9                3.82≅3.8

General and administrative              35.84 ≅ 35.8                 40.08≅40.1

Total expenses and other                 87.72 ≅  87.7               91.49≅ 91.5

Income from continuing operations 12.23%                       8.51%

                             

Vertical Analysis =(Income Statement Item/ Sales )*100

We prepared a comparative income statement for these two years in vertical form, stating each item as a percent of revenues.

                                               Current Year           Previous Year

Revenues:

Admissions                             $100,694                $100,798

Event-related revenue           146,980                     146,849

NASCAR broadcasting revenue 217,469               207,369

Other operating revenue            31,320                    29,293

Total revenues                        $496,463                 $484,309

Expenses and other:

Direct expense of events         $104,303                    $102,196

NASCAR event management fees 133,682                 128,254

Other direct expenses                     19,541                      18,513

General and administrative             177,926                   194,120

Total expenses and other              $435,452               $443,083

Income from continuing operations $61,011                 $41,226

The complete question is Vertical Analysis of Income Statement The following comparative income statement (in thousands of dollars) for two recent fiscal years was adapted from the annual report of Speedway Motorsports, Inc., owner and operator of several major motor speedways, such as the Atlanta, Texas, and Las Vegas Motor Speedways. Current Year Previous Year Revenues: Admissions $100,694 $100,798 Event-related revenue 146,980 146,849 NASCAR broadcasting revenue 217,469 207,369 Other operating revenue 31,320 29,293 Total revenues $496,463 $484,309 Expenses and other: Direct expense of events $104,303 $102,196 NASCAR event management fees 133,682 128,254 Other direct expenses 19,541 18,513 General and administrative 177,926 194,120 Total expenses and other $435,452 $443,083 Income from continuing operations $61,011 $41,226 a. Prepare a comparative income statement for these two years in vertical form, stating each item as a percent of revenues. Enter all amounts as positive numbers. (Note: Due to rounding, amounts may not total 100%). Round your percentages to one decimal place.

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Final answer:

The comparative income statement for Speedway motorsports Inc. over several fiscal years gives insights into revenue, costs, and profit trends. Increasing revenues coupled with increasing costs might indicate a need for cost efficiency, while a higher rate of profit growth compared to revenues could suggest effective cost management.

Explanation:

The question refers to a comparative income statement of Speedway Motorsports, Inc., a major operator of motor speedways. A comparative income statement compares the income statements of a company across several fiscal years. This can provide valuable insights into how revenues, costs, and profits are developing over time, and thus give indications of how the company's business model is working and where there might be room for improvements.

For example, if Speedway Motorsports' income statements show increasing revenues but also increasing costs, it might indicate that they need to work on cost efficiency. Alternatively, if profits are increasing faster than revenues, it could suggest that their cost management is effective.

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